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March, 2017

FARMINGDALE, N.J. (March 22, 2017) – Total performance lubricant manufacturer, Bel-Ray, today announced a new partnership with acclaimed motocross racer and celebrity personality, Carey Hart. As part of the partnership, Hart will appear with the brand at several events in 2017, including the Hot Bike Tour and the world-famous Sturgis Motorcycle Rally in Sturgis, S.D.

Hart has long been recognized as a pioneer in motocross and motorcycle racing at large. His contributions to the sport include helping to establish the sport of freestyle motocross and inventing the eponymous, “Hart Attack” freestyle motocross trick, a move where the rider grips the seat with their left hand and inverts their body, fully extending their legs above their head. In addition, Hart has won four X Games medals in freestyle motocross, including two golds. He has also competed successfully in Pro 2 off-road racing trucks, earning the 2009 Rookie of the Year award. Currently, Hart is co-owner of RCH/Yoshimura/Suzuki Factory Racing Team, one of the most successful teams currently competing in the AMA Supercross and Pro Motocross Series, and is also supported by Bel-Ray. Most recently, RCH won the 2016 AMA Pro Motocross title.

“I've been using Bel-Ray for many years in supercross and motocross races with my team,” said Hart. “It only makes sense to extend this partnership to my V-twin motorcycles as well.”

His personal customs and involvement in V-twin motorcycle shows have included such high-profile appearances as performing as the Grand Marshal for the 2015 Sturgis Motorcycle Rally in Sturgis, S.D.

With this new partnership, Bel-Ray will become the Official Oil Partner of Carey Hart. Hart’s involvement with the brand will include several high-profile event appearances in 2017, including the following:

  • Sturgis Motorcycle Rally, Sturgis, S.D.: August 4-13, 2017
  • 2017 Hot Bike Tour
  • Additional Appearances TBD


“We’re thrilled to work with Carey Hart in 2017,” said Debby Neubauer, Bel-Ray Vice President of Marketing. “Like Bel-Ray, Hart’s been pushing the boundaries of motorcycle culture for decades, and we can’t wait to share his experiences with fans in 2017.”

For more information on Bel-Ray’s involvement in powersports or Bel-Ray’s full line of powersports products, please visit or call (732) 938-2421.


About Bel-Ray Company, LLC.

Bel-Ray Company, LLC. was founded in 1946 and serves the lubrication needs of powersports, industrial and mining customers worldwide. “Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA lubricants and service products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit for a complete dealer listing. Find the right lubricant for your equipment with Bel-Ray’s Lubricant Advisor. Like us on or follow us on Twitter and Instagram.

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